Follow our advice to obtain the best deal, whether you're buying from Amazon or John Lewis , or from a smaller independent business. Shop around if you want the best deal This may seem obvious, but it is critical. Online retailers constantly adjust their prices, with some employing increasingly complex algorithms to ensure they are always less expensive than their competitors. However, it is not necessary to check each site individually: price comparison engines such as Google Shopping , Kelkoo , and Price Runner will do the legwork for you. You can be as particular or as broad as you like: if you know the exact brand, model, and colour you want, you'll receive highly detailed results; if you're just getting started and want a sense of prices, you can also use much broader search phrases. Don't be duped by a 'was' price It's natural to be delighted when you notice huge savings, but the 'was' price isn't always what it seems. Some retailers utili...
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